The epidemic has entered its third year, and China's catering industry continues to face enormous challenges, especially the repeated and persistent epidemic this spring, which has had a huge impact on the industry.
If the epidemic is a black swan like external impact, then the "three major mountains of catering" have been continuously trapping the entire industry for many years.
Almost every year, rent, labor, and food costs rigidly increase; What's even more concerning is that many positions in the catering industry are relatively heavy and repetitive, making it increasingly difficult to attract a new generation of young people to join.
In addition, in recent years, various "layoffs", "social security" and "food safety" incidents have become nightmares for many new and old catering brands.
However, we have also noticed that in recent years, relatively successful catering brands, whether it is Haidilao before or Luckin Coffee now, have achieved revolutionary innovation targeting at least one of the "three mountains".
Therefore, Jingcai Capital believes that in the future, "technology" will still be the fundamental driving force behind the continuous transformation and evolution of China's catering industry.
For example, the update and iteration of equipment in catering stores, especially the application of new technologies such as automation, digitization, and intelligence, will be a "new revolution" highly related to stores, ingredients, and manpower.
In response to this, Jingcai Capital and Mr. Zhu Mengyi, founder of Zhiwei Technology, had a deep dialogue on "people, machines, stores, and the future of the catering industry".
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Company Profile
Zeeway Technology, founded in 2021, is committed to empowering new catering with technology, with the vision of becoming a leading global provider of intelligent catering system services.
The company has established a headquarters in Beijing and a production base in Dongguan, and is also preparing to establish a research and development center in Shenzhen. It has more than 20 independent intellectual property rights.
The core team of the company mainly comes from the intelligent department of the well-known catering brand, and integrates professional technical personnel from other well-known brands in the industry to carry out product research and development.
Adhering to the mission of "making catering operations simpler with technology", the company has successfully developed intelligent production and management operation models in the new tea beverage industry. Currently, it has upgraded and optimized the model for a well-known tea beverage chain brand.