Zeeway Technology successfully concluded NRA Show 2025, enabling both overseas sales of beverages and catering revenue growth
2025-05-24 12:00:31

From May 17 to 20, 2025, the world's most influential catering industry event, the National Restaurant Association Show (NRA Show), a Chicago hotel supplies and catering exhibition in the United States, was held at McCormick Place. As an innovative leader in the field of intelligent beverage equipment, Zeeway Technology made its third appearance at the exhibition and brought a number of new-generation intelligent bubble tea machines to the event. The booth was highly popular and received attention and recognition from customers around the world.

 

This was not only a technological showcase on the global stage, but also an important milestone for Zeeway Technology to strengthen its international presence and promote the overseas sales of Chinese intelligent beverage equipment.

 

 

Going global is accelerating, and beverage intelligence is right on time

 

As China's new-style tea drinks continue to gain popularity worldwide, the pace of beverage brands going global is accelerating. In mature markets such as North America, Europe, Australia, and Southeast Asia, consumer acceptance of freshly made drinks is rising. Meanwhile, brands face greater demands—how to maintain consistent product quality, improve operational efficiency, reduce labor dependency, and ensure food safety has become a critical challenge for the rapid expansion of beverage chains.


At the same time, numerous hot pot, buffet, Chinese fast food, and Western fast food brands are introducing freshly made bubble tea, fruit tea, and other beverages to diversify their product offerings, raise average spending per customer, and boost repeat purchases—achieving a “second growth curve” in catering revenue.

Driven by this trend, intelligent beverage equipment empowered by automation, AI algorithms, and IoT technology has become the core tool enabling standardized replication, reduced labor, and remote management of beverage operations.

 

Based on integrated software-hardware development, Zeeway Technology focuses on key functional features such as intelligent material monitoring, one-touch dispensing, and automatic cleaning to address challenges such as low labor efficiency, heavy operational reliance, and product inconsistency in traditional stores. This helps foodservice brands reduce costs, improve efficiency, and achieve large-scale brand replication.


Three intelligent bubble tea machines unveiled to meet diverse scenarios

 

Intelligent Bubble Tea Machine – Type C

 

 

Product size: 1800×700×1500mm (customizable)

Dispensing speed: 6–8 seconds/cup, over 5,000 cups daily

Supported materials: tea, fructose, milk, juice, viscous fruit pulp, etc.

Ideal for: chain bubble tea brands, beverage specialty stores, high-traffic shops, fresh milk & fruit tea concepts

Key features: Precise dispensing of viscous materials with ±1–3ml accuracy for taste consistency; fully automatic CIP cleaning + expiration date management for hygiene, safety, and reliability during peak hours.


Vertical Automated Fresh Beverage Machine – Type K

 

 

Product size: 660×540×1550mm

Dispensing speed: 6–8 seconds/cup, 3000+ cups daily

Supported materials: tea, fructose, milk, juice, viscous fruit pulp, etc.

Ideal for: small beverage shops, chain restaurant beverage counters, hot pot chains, Chinese fast food, buffets, office canteens, etc.

Key features: Compact footprint under 0.4㎡, supports 12 refrigerated ingredients, one-button operation, CIP cleaning, and rapid entry into the beverage business.

 

Desktop Automated Fresh Beverage Machine – Type D

 

 

Product size: 680×747×800mm

Dispensing speed: 6–8 seconds/cup, 2000+ cups daily

Supported materials: tea, fructose, milk, juice, viscous pulp, etc.

Ideal for: beverage counters in restaurants, bars, light food chains, buffets, and more

Key features: Full-pipeline refrigeration keeps liquids at 0–5℃; compact 0.5㎡ desktop design allows flexible deployment at front counters, back kitchens, or kiosks.

 

Multi-party recognition, high attention from global customers

 

During this exhibition, the Zeeway Technology booth welcomed professional visitors and channel representatives from many countries and regions including the United States, Canada, Europe, Australia, and Southeast Asia. Through on-site tastings, QR code ordering experiences, and one-button dispensing demonstrations, customers could directly experience the advantages of Zeeway equipment in efficiency, intelligence, cleaning convenience, food safety, and taste consistency. Many overseas customers expressed clear cooperation intentions on site, with some projects entering the stage of customized solution discussion and business negotiation.

 

A customer from North America said:

“We are most concerned about three points: food safety, international certification, and after-sales service. Zeeway gives us confidence in all three aspects.”

 

And a chain brand representative from Taiwan said:

“We consulted many chain brand owners, and they shared feedback about equipment they’ve tested. The general consensus is that Zeeway’s intelligent bubble tea machine performs best overall—especially in food safety and reliability.”


The Zeeway intelligent bubble tea machine features a self-developed CIP automatic cleaning system that thoroughly removes milk-based residue and tea stains. It has passed authoritative third-party certification by SGS: after cleaning, no microorganisms or chemical residues (e.g. coliforms, salmonella, free chlorine) were detected, ensuring true food safety for overseas customers.

 

 

Additionally, Zeeway’s machines have received dual ETL (UL) electrical safety and ETL Sanitation (NSF) food hygiene certifications, fully meeting North American compliance standards. Its localized after-sales service teams based in major cities such as Los Angeles, Chicago, New York, and Toronto provide fast, professional support—removing any customer concerns.

 

This exhibition has become a key window for Zeeway Technology to further expand into the North American market and enhance its overseas channel strategy. It also fully demonstrates the company’s technical strength and global market appeal in the intelligent beverage equipment sector.

 

Why do global customers choose Zeeway Technology?

 

Source factory strength

Integrates production, R&D, and sales, enabling full-process control from quality management to delivery execution. Strong delivery and implementation capabilities.

 

Integrated software & hardware R&D

All core technologies are 100% independently developed, covering mechanical design, electronic controls, algorithms, and UI, enabling fast iterations, strong customization, and high technical barriers.

 

Proven implementation experience

Equipment is in use by leading brands like Chahuanong, Chayan Yuese, Baozang Oasis, Haidilao, and KFC. It supports various formats such as beverage chains, hot pot, fast food, and convenience stores—and has passed real-world high-load tests.

 

Full compliance, export-ready

Certified by ETL (UL), ETL Sanitation (NSF), FCC, CE, UKCA and other international standards. Compliant with food safety and electrical safety in North America, ensuring worry-free export.

 

 

Global after-sales network

With overseas offices and local service teams in the U.S., Zeeway offers 7×24 support, spare parts, and on-site repair across Los Angeles, Chicago, New York, Toronto, and more.

 

Although the exhibition has ended, the journey of global cooperation has just begun.

 

In the future, Zeeway Technology will continue to drive innovation, remain customer-centric, and pursue internationalization to create smarter, more efficient, and scalable beverage solutions. It will support Chinese foodservice brands going global, and help international partners unlock new growth opportunities in the beverage business.